Shane Holdaway, CEO
Mission Lane was created from the spin-off of LendUp’s credit card business. Mission Lane will continue to execute on the commitment to provide subprime consumers with greater access to high quality financial services. Mission Lane will focus on creating world-class credit cards by buidling on the momentum of LendUp’s two initial credit card products — the Arrow Card and the L Card. The Arrow and L Cards are best-in-class, mobile-first alternatives to fee harvester cards, which are often described as “payday on plastic”. The Arrow and L cards have the highest customer satisfaction scores in their space and are vastly cheaper for consumers than alternatives.
Shane brings great vision and experience to a team that has the skills, knowledge, and passion to re-imagine the credit card business. The market opportunity is enormous and the fundamentals are there to marry purpose and profit in building a large enterprise capable of helping millions of people.