Wayflyer

Leadership:

Aidan Corbett, CEO

Headquarters:

London, England

QED Investment:

2016

About Wayflyer

Wayflyer helps eCommerce stores worldwide reach their growth potential by bridging the working capital gap and solving common marketing problems. We provide eligible eCommerce stores with affordable, non-dilutive, unsecured capital that allows the flexibility to secure advertising space and inventory. Our analytics platform analyzes marketing performance on a daily basis, providing eCommerce stores with world-class analytics and tangible, granular recommendations designed to improve performance. Not only are eCommerce founders provided with the working capital needed to stay in business, they are then equipped with the data-driven knowledge to spend that capital smarter.

Wayflyer’s data-driven approach is a paradigm change for the eCommerce market. We understand how challenging it is to build a business from scratch. Wayflyer provides a new avenue for growing companies to access capital while maintaining their innovative edge and independence. Wayflyer's data-driven approach to financing allows them to finance high-potential, early-stage businesses with very little risk. We believe strongly in the company’s model and vision for the maturing DTC sector.

Yusuf Özdalga

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